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Vision and Mission, which has been prepared as per the desire of Chief of Army Staff in his directive during the 71st BOT meeting.

Vision: To serve the entire community of the retired armed forces personnel by generating maximum profit through commercial ventures utilizing its resources efficiently and distributing the profit by a wide range of welfare activities, while focusing on future growth in a sustainable manner for broader range of welfare.

Mission: To satisfy customers with superior quality products, services and values, providing an attractive return to the organization, through sustained and high quality growth for increased welfare of the beneficiaries.
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